- Counting media placements (quantity): provide media hits as they are received, as well as quarterly summary of coverage.
- Assessing the voice (quality): in addition to summarizing the month's coverage, we will include a brief analysis of the context or tone of the message. For example, was the tone positive, negative, or neutral? Will this coverage have a positive impact on their attitude towards your business? Is the media outlet credible? Do they feature your company exclusively?
- Viral impact: online, media coverage extends to social media networks, with readers sharing the news, and reacting to them. Are there social mentions surrounding press coverage or events? What is the tone? What are people saying?
- PR is largely a results of ongoing relationship management. Both short and long term coverage impact the overall brand image and business growth.
- What PR and communications initiatives had the strongest response? What did the response look like?
- Has your position in the marketplace changed or improved? If so, how?
- Is there brand loyalty?